LR Focus Media

The advertising landscape has changed forever. The old advertising and marketing models are becoming less effective and in many cases ineffective. The local Newspaper is losing circulation steadily, Television is splitting its audience with 400 other channels and Digital Video Recorders (DVR's like TIVO) are making commercials avoidable, while Radio audience diminish and Telephone directories (i.e. Yellow Pages) are not generating the calls the way they used to. What hasnít changed is the need for business to communicate to its clients and potential clients in effective ways.

Over the last 10 years a great and transformational equalizer has emerged, the Internet.

Intrusion marketing, also known as Push Advertising, has given way to a permission based engagement between consumer and business that allows the consumer to engage a business in the privacy of their home at a time of their choosing, or Pull Advertising. They spend more time researching and if a merchant doesnít make a good impression or can't be found, that business will not have the opportunity to make a transaction.

The frontier of Internet Marketing is vast and overwhelming. The terms Social Media and Web 2.0 have come into vogue lately and do offer some great marketing opportunities with low entry fees; however results can be counterproductive if a business doesnít engage the platforms audience judiciously.

Traditional Media, while in decline is by no means dead. The audiences generated make it a viable marketing platform and that will be the case for some time to come.

LR Focus Media brings marketing into perspective. There is no one size fits all, each business is unique and requires a custom strategy and tactics predicated on goals. We will bring balance to your marketing and advertising. LR Focus Media has an extensive background and experience with traditional Media and new Media platforms. We make recommendations take decisive action based on practicality and predictability. We don't use technology for technologies sake, but for a specific task with the objective of generating revenues for our clients.

LR Focus Media services include:

  • Web Site development
  • Web Site design
  • Copywriting
  • Web Site Promotion
  • Search Engine Marketing (SEM)
  • Search Engine Optimization (SEO)
  • Email Marketing
  • Mobile Marketing
  • Pay Per Click Campaigns
  • Internet display advertising
  • Analytics
  • Media Planning
  • Media Buying
  • Television Buying
  • Radio Buying
  • Newspaper Buying
  • Magazine Buying
  • Production
    • Television
      • Copywriting
      • Production
      • Post Production/ Editings
    • Radio
      • Copywriting
      • Production
      • Post Production/ Editing
    • Newspaper/ Magazine
      • Layout
      • Design

LR Focus Media

The advertising landscape has changed forever. The old advertising and marketing models are becoming less effective and in many cases ineffective. The local Newspaper is losing circulation steadily, Television is splitting its audience with 400 other channels and Digital Video Recorders (DVR's like TIVO) are making commercials avoidable, while Radio audience diminish and Telephone directories (i.e. Yellow Pages) are not generating the calls the way they used to. What hasnít changed is the need for business to communicate to its clients and potential clients in effective ways.

Over the last 10 years a great and transformational equalizer has emerged, the Internet.

Intrusion marketing, also known as Push Advertising, has given way to a permission based engagement between consumer and business that allows the consumer to engage a business in the privacy of their home at a time of their choosing, or Pull Advertising. They spend more time researching and if a merchant doesnít make a good impression or can't be found, that business will not have the opportunity to make a transaction.

The frontier of Internet Marketing is vast and overwhelming. The terms Social Media and Web 2.0 have come into vogue lately and do offer some great marketing opportunities with low entry fees; however results can be counterproductive if a business doesnít engage the platforms audience judiciously.

Traditional Media, while in decline is by no means dead. The audiences generated make it a viable marketing platform and that will be the case for some time to come.

LR Focus Media brings marketing into perspective. There is no one size fits all, each business is unique and requires a custom strategy and tactics predicated on goals. We will bring balance to your marketing and advertising. LR Focus Media has an extensive background and experience with traditional Media and new Media platforms. We make recommendations take decisive action based on practicality and predictability. We don't use technology for technologies sake, but for a specific task with the objective of generating revenues for our clients.

LR Focus Media services include:

  • Web Site development
  • Web Site design
  • Copywriting
  • Web Site Promotion
  • Search Engine Marketing (SEM)
  • Search Engine Optimization (SEO)
  • Email Marketing
  • Mobile Marketing
  • Pay Per Click Campaigns
  • Internet display advertising
  • Analytics
  • Media Planning
  • Media Buying
  • Television Buying
  • Radio Buying
  • Newspaper Buying
  • Magazine Buying
  • Production
    • Television
      • Copywriting
      • Production
      • Post Production/ Editings
    • Radio
      • Copywriting
      • Production
      • Post Production/ Editing
    • Newspaper/ Magazine
      • Layout
      • Design

Who We Are

LR Focus Media is the result of the merger of two agencies, one of which specialized in traditional media (TV, radio, print, billboard), and the other in the New Media (Internet, social media, mobile media). Once we identified the growing trend away from traditional media usage, we knew our core philosophy (link to 'core philosophy' statement somewhere on the site) must change in order to effectively compete in the changing marketplace. The blended knowledge of the LR Focus Media team makes us uniquely qualified to offer your company a balanced perspective as your business transitions with the changing patterns of consumer behavior.

While the consumption of traditional media continues to erode, it will still have an important role in the advertising and marketing of your company. The way traditional media is used however, should reflect the trend toward your Web Presence to maximize the dollars you invest. LR Focus Media is ready to help your company transition to the changing landscape.

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